A Message from Jullianna Charlton
Founder and CEO
I grew up in rural British Columbia, living in a place of true natural beauty, surrounded by a community of creative people, artists and inspiring energy. My life was simple then, and nature was my grounding element. My mother Naomi intentionally raised me this way, without the influences of mainstream society, as she wanted to ensure my life was free from constraints and inhibitions so I could learn who I truly was.
But it was only after my mother passed away that I realized just how much care she had taken to instill in me a deeply rooted connection to nature and to my own innate creativity. Some months after her death, I discovered she had left me a treasure trove of original drawings, paintings and sketches.
As I began to pull piece after piece of art from the drawers in her home, I felt an overwhelming connection to my mother and to my childhood as I relived memories of where I’d come from. Faces and names came flooding back, and I found myself remembering my origins. In the images Naomi had created, I saw my daughter, my best friends and all women seeking to celebrate their individuality. That day changed the direction of my life, as my mother’s art sparked an idea that I felt compelled to make a reality.
Every collection I create embodies a love of life, learning and growing through kindness and awareness. All nourishing to our minds, bodies and souls, while keeping us grounded in the importance of living life with purpose and grace. That is the spirit of NoMiNoU.
I know that Naomi is looking down at this incredible journey with a wide smile and a knowing wink. She absolutely knew that when she left those pieces in the furniture that I would find a way to express her love of nature and life with the rest of the world. I am so blessed to have been raised by a strong, incredible woman and am grateful that I have been able to surround myself with women who remind me of her strength.
To become the person you strive to be, you must first accept the true person you are and from where you originate.
– Jullianna Charlton, Founder and CEO, NoMiNoU
NoMiNoU started as a personal journey of self-awareness, but it has evolved into a collaborative endeavour that celebrates every woman’s individuality and the acceptance of her origins.
The brand aims to uplift women in their everyday lives and make them feel beautiful in their own essence.
NoMiNoU is a fusion of the name of Designer, Founder and CEO Jullianna Charlton's mother, Naomi, and the phrase “No Me, No You”. The artistic blending of Naomi’s drawings with powerful quotes from influential females makes each range of tribal print leggings, scarves and tops truly unique. Each item is designed to make women stand proud in their individualism.
NoMiNoU embodies a love of ethnicity, learning and growth through embracing one’s origin and from the teachings from those around us; all nourishing to our spirit, minds and bodies thus keeping us grounded in the importance of living life with purpose and grace.