ZÖE Concept: Steps and Stories

ZÖE Concept is an expression of all the things that I love in life - fashion, design and footwear. - Lynn Armstrong, owner and designer of the new concept shop.


ZÖE Concept is a right-sized retail experience now open at 2120 Broad Street in Regina, Saskatchewan, Canada. 

The new shoppe offers a personal shopping experience, operating on a by-appointment basis from Monday to Friday, and "old school Saturday" from 11 AM to 5 PM when no appointment is needed.

ZÖE Concept is anything but traditional or static. With a mullti channel store front, including www.zoesshoes.com, as well as Instagram  and Facebook, we are able to provide a great product and service to our guests all over the world. 

The new 750 square foot shop features all the luxury of high end living, set in a former yoga studio.  Rich chocolate hardwood floors covered with area rugs in rich red tones, crystal chandeliers, hand woven plant hangers and a fire place creates a welcoming environment  for guests and a beautiful backdrop for luxury footwear, fashion and design pieces.

We offer an entertainment experience that goes beyond mere shopping. Our guests are looking for a personalized shopping experience. To me, it's personal. I always try to offer the experience that I appreciate.

As we turn the corner from the old to the new, we will discover new special products for our guests. We are proud to continue to be the point of excellence for Canadian designers and founders, such as the artfully inspired John Fluevog Shoes and the timelessness of Nadya Toto clothing.

Some of my favoured international brands, such as Camper and Chie Mihara, both from Spain, will continue to be offered in addition to new brands. 

The recently introduced bespoke line of bath and body care forms the beginning of a new line of self care. We are also happy to continue offering exciting new legwear.

Who we are and the stories we live inform every step we take in life. The move to a concept business model in multi-channeled universe, with an exceptional personal experience, is the result of our collective stories lived over the past two years. 

My love of Interior design and curated living, and my passion for business development and healthy living as a yoga teacher and fitness instructor informs the evolution to more lifestyle products and business services. 

As always I fall in love first with the story of the maker, and then the product. I find that good stories are the beginning of a great product that stands the test of time and that serves each of us in our lives.

I would like to thank my family and guests, many of whom have become friends over the years, for being a part of my story, and inviting ZÖE to be a part of theirs. I also want to thank my husband Mervin Armstrong for helping me create a vision for the new ZÖE Concept.



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