The Art of Reinvention

To be the Last One Standing

To be the Last One Standing

I can’t resist the poetic metaphor for a shoe story: to be the last one standing.

February 1 is the fifth anniversary of my shoe store ZÖE, a brand which has been a part of our city’s fashionscape for some 35 years. 

 

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A Very Cool COVID Collaboration

A Very Cool COVID Collaboration

You know what they say - when the going gets tough you just change the game.  After COVID-19 closed our neighbouring shoppes on 12th Avenue in Regina, we got busy reinventing our businesses to be good community partners. Read about how Lynn Armstrong are collaborating to find a happy medium. 

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A Message from Our CEO

A Message from Our CEO

Read about our founder’s thoughts on the steps of ZÖE going forward.
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Come back to life.

Come back to life.

“Change requires learning.  And learning takes practice.  What we practice becomes what we do.  One day we will all be there.” A special invitation to come back to life. With us.
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Looking at Life a New Way

Looking at Life a New Way

Designing a new business model for retail in a retail industry that has lost its footing is difficult. The question is why would I, a small business owner in Regina, be able to solve this question - a question that the universe is grappling with. 
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Pink is the Comeback Colour

Pink is the Comeback Colour

Did you know that flamingos in captivity fade to white? And the more free and safe a flamingo is, the brighter the feathers? People are like that. We are all birds of a feather who need to be free and safe to be happy.
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The Great 2020 RESET

The Great 2020 RESET

We are working to reimagine the new world and what that means for ZÖE. This week we launched our GREAT 2020 RESET Sale to sell our inventory by June 15, just in time for families to retreat to their cottages in isolation.  Please read our latest news.  
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Why it’s time to RESET.

Read about our RESET plan.
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